Adriana Gallardo was born in Mexico and immigrated to the United States 22 years ago with a determination to succeed in the land of opportunity. At the suggestion her mother, affectionately known as Doña Rosy, Adriana created her first business – an insurance agency. Doña Rosy saw great potential in her daughter, constantly supporting and encouraging her to venture into the business world.
The name of the company, Adriana’s Insurance, was chosen by Doña Rosy herself, even though Adriana was not exactly fond of the idea of using her own name for a business. This is how Adriana’s Insurance came to be a name that is now a symbol of leadership in the insurance industry within the Latino community.
Adriana, with the help of Doña Rosy, opened her first location in a small office space in the city of Pomona, CA. Together they faced many challenges, but no obstacle was strong enough to persuade them to give up on their dream. Their determination and desire to succeed in the United States proved to be much stronger than any obstacle. Despite her youth, Adriana earned the trust and confidence of both business owners and individual customers.
The professionalism and dedication of both mother and daughter did not go unnoticed, especially in a time when the community doubted that a Latino could start a successful business. However, Adriana never lost faith in her community. Over time, she gradually built up her client base, showing what an honest and trustworthy business should be by providing quality insurance services at a low price.
It was a simple business model that was embraced by a lot of customers and formed the basis for success. During this time of growth Adriana took on many different roles. In the mornings she would come to work in jeans and take to the streets to hand out flyers. In the evenings she dressed in her business suit, visiting car dealerships to sell auto insurance policies.
As her business slowly began to prosper, Adriana never acquired a sense of superiority. She did not separate herself from her expanding staff, or display an “I am the owner” attitude. Instead, she continued to participate in all aspects of the business, working as hard as everyone else. Always full of energy and positivity, this determined young businesswoman continually surprised her mother. Several years later, Adriana’s parents and sisters joined in, opening more locations of Adriana’s Insurance. And so the transformation of the company into a family-operated business and beyond began. There are now over 60 Adriana’s Insurance offices throughout Southern California, and Adriana is currently planning to expand to other states.
For any business inquiries contact: