BUSINESS PATHWAY – PILLAR 1: MINDSET

AGENT CONSULT SCRIPT

“Fix the Mindset, Grow the Business”

INTRO

Let’s be honest.

If you’re still stuck in the same cycle—working nonstop, constantly solving problems, and still not seeing the kind of growth you want—it’s probably not your marketing, your product, or even your team.

It’s your mindset.

And that’s not a flaw—it’s just a pattern. Most business owners hit a point where they’re still thinking like the version of themselves who started the business, instead of the version who’s supposed to scale it.

Let me show you three mindset shifts that have helped business owners just like you get fast results—without spending more money or more time.

VALUE POINT 1: “Your Business Can’t Outgrow Your Thinking”

Stat:

Harvard Business Review reports 69% of small business plateaus are caused by leadership limitations—not market conditions.

How to explain it:

“If you’re still thinking like a startup—doing everything yourself, putting out fires—you’ll stay stuck. The mindset that helped you survive in the beginning is not the mindset that will help you grow now.”

Example:

A salon owner was maxed out at $12K/month. We helped her shift from ‘I need to do it all’ to ‘I need to lead and build people.’ She delegated scheduling and inventory, trained two stylists, and doubled her revenue in 60 days—without increasing her hours.

What the client can do right now:

• Do a Role Audit: List everything you do this week. Circle the low-level tasks and commit to delegating at least one.
• Block CEO Time: Choose one hour a day where you only think, plan, or lead.
• Use the Question: Ask yourself daily, “What decision today moves the business forward?”

Agent asks: “What’s one task you’re doing right now that you know someone else could handle—with the right training—and it would free you up to lead?”

VALUE POINT 2: “Overwhelm Isn’t About Workload—It’s About Focus”

Stat:

McKinsey found that small business owners spend 68% of their time on low-value tasks that don’t grow the business.

How to explain it:

“Being busy doesn’t mean you’re being productive. Most of the time it just means you’re reacting. CEOs don’t run around solving everything—they focus only on what moves the business.”

Example:

A general contractor we worked with was on the phone 10 hours a day, chasing leads and quotes. We helped him protect two hours each morning for just proposals and follow-up. His close rate jumped 35% in one month—just by getting his time under control.

What the client can do right now:

• Color-Code Your Calendar: Red = busy work, Yellow = operations, Green = growth. Reduce or delegate the red.
• Protect a 2-Hour Focus Zone: No calls, no distractions—just sales, marketing, or team building.
• Review Weekly: Ask, “What few actions created most of my results?” Then do more of that.

Agent asks: “If you protected just two hours a day to focus on high-value activities—what part of your business would improve the fastest?”

VALUE POINT 3: “Fear Disguised as Logic Is What’s Slowing You Down”

Stat:

Forbes reported that 52% of business owners delay critical moves due to fear—even when they have the resources.

How to explain it:

“Fear doesn’t always sound like fear. It sounds like logic: ‘Let me think about it’ or ‘Let’s wait a little longer.’ And while you’re thinking, someone else is taking action and gaining ground.”

Example:

A tax professional we worked with sat on opening a second office for almost a year. We helped her launch lean, with a simplified plan. She filled her calendar in three weeks and turned profitable in 90 days—because she moved.

What the client can do right now:

• Use the 48-Hour Rule: Make all key decisions within two days and move forward.
• Start Small, Adjust Later: Don’t wait for perfect—launch, then improve.
• Face One Fear Task: Choose one thing you’ve been avoiding and take action this week.

Agent asks: “What’s one decision you’ve been sitting on—where if you just made the call, it could unlock new growth?”

LOCK-IN QUESTION

“Out of everything we just covered—what’s one thing you’re willing to commit to doing this week?” (Let them answer. Reinforce it.)

“That’s exactly where the shift starts. One commitment at a time. And that’s what we help you follow through on inside CP4.”

CP4 TRANSITION (Objection Handling Embedded)

That commitment you just made—that one shift—is exactly how we start in CP4.

CP4 isn’t a course. It’s not general advice. It’s four one-on-one sessions with an expert who specializes in this exact pillar—mindset, leadership, and growth habits.

In each session, we walk you through how to:

• Break the habits that are costing you time and energy
• Lead with confidence and clarity
• Make better business decisions
• And install systems that don’t just work once—but keep working as you grow

We’ve worked with business owners who didn’t think they had time for this, or weren’t sure if it applied to them—but once they made just one shift, everything else started falling into place.

This isn’t about adding more to your plate. It’s about helping you focus on what will finally move your business forward—without burning out or staying stuck.

Let me show you how your four sessions would be mapped out around the exact things we just talked about. You’ll see what we’d work on, how it applies to your current situation, and how we’ll help you follow through on the actions you already know you need to take.

Would that be helpful?